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Tuesday, April 15, 2008

2nd Largest Company

Every now and then a new brand is launched with a big blah. Some times ago when a new multi nation brand was introduced in the local market, they used to call themselves the number one company of the world. These great brand included Sony, LG, Samsung, Philips in the television sector. Upon what basis, they used to introduce these brands as the number one brand of the world? Was it the market share, market value, popularity, production, service or it's brand image?

This practice however has slightly changed in the local market in Nepal. All the world's most famous brands are already under operation at present. Now whenever a new brand is launched we can see hear or read them claiming to be the world's second largest company. Among such self proclaimed second largest company of the world includes some big names like TCL, Haier, Toshiba etc.

All these so called second largest companies of the world are not as popular as the ones who claim to be the number one company. That is why the sole distributors put up the tag "World's second largest company" at the end of their official logo.

This kind of competition is most common in the home appliance sectors. People are now quite aware of the brands and won't get fooled with such self pro claimed facts.

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